- Strong brand recognition in the UK
- Part of a network - all tools in one place
- Weak brand recognition outside of the UK
- Only one brand
- Bad customer support
Coral is a popular high street betting shop in the UK established in 1926 by Joe Coral. The company later merged with Ladbrokes in 2016 forming Ladbrokes Coral Group.
As of 2018 the company was brought by Entain (Formerly GVC) and forms part of its umbrella of gambling sites such as Party Poker, BWIN and Gala.
Rev share – Revenue Share
CPA – Cost per acquisition
Hybrid – A mixture of both CPA and Rev Share
Cookie Lifespan – How long a referred user has to convert so that you get the credit for the referral
Time Period – After a user has signed up, how long you earn revenue share for
EPC – Earnings per click