From Passion to Profit: How to Become a Casino Affiliate and Earn Big

The online casino world has grown massively with the expansion of online gambling, and there’s never been a better time to ride aboard the casino affiliate train. Whilst the end goal sounds fantastic, there are plenty of tips and tricks needed to become a casino affiliate.

Fortunately, there are a great number of top casino affiliate programs, all which aid you in your quest to earn big. In aiding your quest to become a casino affiliate, we’ll highlight some of the most important aspects to consider, and some handy tips and tricks to help you along the way. Regardless of your prior experience or knowledge in the field, there’s plenty for you to know.

By exploring the fundamental concepts, beginner’s steps, and some essential strategies, you’ll have all the necessary tools needed to become a proper casino affiliate. Without further ado, let’s dive straight in!

What is a Casino Affiliate?

If you’re completely new to the world of casino affiliates, no problem! The premise is very simple.

Affiliate marketing involves promoting another product or service, and in exchange, you’ll receive a commission. In the case of casino affiliates, the more sign-ups, deposits, and conversions you make when people sign-up to a given online casino, the more you get paid!

Casino affiliates will have a specific library of online casinos, which you are able to promote in whichever means you choose. This could be creating a website, writing a blog, or using social media channels. Optimising your chosen platform is important, as you’ll need to generate traffic in order to turn over some profit.

The best casino affiliates will pay you promptly, as well as ensuring open lines of communication should you have any queries. It’s important to bear in mind that the casino affiliate that pays you the most, isn’t always the best.

Choosing a Casino Affiliate

In our eyes, there are a number of factors to consider when choosing your casino affiliate. Each will be different for each affiliate, but it’s certainly worth bearing them all in mind before you select your casino affiliate. Comparing the affiliates is easy, but fortunately, Affiliate Monkey has many tools to aid you in your quest.

Choosing a Revenue Share Model

One of the key factors, and perhaps the most important to you is checking out how you get paid. This will be known as the ‘Revenue Share Model’. It’s important to assess this as you will need to know whether you will be paid based on a per-sale or monthly basis.

Most affiliate sites will prefer the Cost Per Acquisition (CPA) model, meaning that you get paid a fixed fee per registration. Other revenue models include a revenue share, where you will earn a percentage of the revenue generated when that player signs up for an online casino.

Do bear in mind though, some affiliate networks will compensate their affiliates based on a percentage of the losses incurred by players after signing up. Whilst there is no right or wrong model to choose, the revenue share model will differ from each of the best casino affiliate programs.

Which Casinos do they promote?

Each casino affiliate program will have a different library of online casinos available to them. Whilst the money you make from promoting them will be very similar, each online casino is very different.

Not every online casino is the same, each boasting different volumes of games, unique promotions, and another variety of factors. We recommend choosing an affiliate platform which has online casinos that you want to promote. Look for casinos with enticing welcome offers, which will more likely lead to players clicking through to the casino.

It’s also important to consider casinos that have a good reputation and are licensed in the region where you will be promoting them. For example, if you are a US-based affiliate, you’ll be wanting to choose an affiliate platform with plenty of US-based casinos.

Strategy Advice for Casino Affiliates

Build a Marketing Plan

In order to reach success in the online casino world, you need to implement the right strategy for your affiliate marketing. This should include a clear plan for promoting your casinos including what communication channels you use, how often you post on your blog, and what angle you take in promoting these casinos.

Analysing competitors, and speaking to casino affiliate programs and the casinos themselves can all help in building an effective marketing plan. We’d suggest sticking to a plan, but also forecasting for any issues that may arise.

With a clear and concise plan, you’ll know exactly what needs to be done to achieve your goals. If you’re creating content, then allocate briefs and articles to specific writers, setting dates and times for your content to be published. Schedule social media posts around high-traffic times, and ensure you are covering all areas.

Choose the right platform

Each affiliate will have its own specialty area. This may be in SEO, meaning you could build an effective and well-produced website, fit to promote online casinos. For another, you may choose to focus on social media, with targeted posts and using specific tags.

There are plenty of tools available for you to learn the skills needed, but we would always suggest starting with what you already know, and essentially what you are good at.

Don’t promote every online casino

This may be an idea that has not crossed your mind, but we would recommend not promoting every online casino under the sun. Select a specific number for you to promote, and you’ll be more effective at managing the number you have.

Whilst some affiliate sites will opt for a scattergun approach, and promote hundreds of online casinos, this may not be the best way to spend your time. Instead focus on optimising a handful of online casinos, and focusing on generating conversions from those.

Track your performance

As with any project or journey in life, it’s important to keep a check on how well you are performing. This will help you know if what you’re doing is right, or whether you’ll need to improve in other areas.

Check-in on which casinos are performing the best, or which pages are receiving the highest numbers of traffic. If you know a page is receiving high traffic, but you’re not getting paid by the affiliate program, then you’ll need to work on your conversions. If you find you’re performing really well and getting a lot of traffic, then it’s perhaps time to talk to your affiliate program about a better deal!

We’d perhaps recommend also setting some targets too, so you’ll be able to work towards a specific number of commissions or even a figure. Be warned though, affiliate marketing is a marathon, not a sprint, so don’t be over-ambitious with your projections.

Final Thoughts

Do Some Research: It’s essential to do some research on the affiliate program you’re looking to join. If you’ve been in the casino industry before, or you’re a complete newcomer, you want to know if the program is right for you before joining. After all, you wouldn’t want to promote any bad casinos, and it’s never too late to start affiliate marketing!

Check the Regulations: Remember that as an affiliate, you must also follow additional rules. The UK Gambling Commission is very interested in casino brand marketing and affiliates should be aware of these laws. For example, the UKGC prohibits marketing to minors to prevent them from gambling illegally. So must casinos and affiliates.

Be Patient: There are no financial guarantees in the affiliate world, it often takes a hard graft. It can often be weeks and months before you see any proper results, so don’t expect to make big bucks straight away.