Experienced account managers and robust reporting tools.
CONS:
CPA deals are only available to select affiliates.
Complex commission structures may require careful management.
Requires targeted traffic.
The Bovada affiliate program stands out as a profitable opportunity for marketers looking to capitalise on casino and bookie promotions. Established in 2006, Bovada has a solid foundation in the online gaming industry. Originally located in Kahnawake, the program has expanded its reach to countries like the United Kingdom, United States, Cyprus, Brazil, Mexico, Argentina, Chile, Venezuela, and Peru.
Attracting a diverse range of affiliates, the Bovada program offers tiered revenue shares, ranging from 20% to 45% for casino brands and 30% to 45% for bookies. Advancement to higher levels is contingent on successfully referring the required number of new players. Notably, the program’s cookie lifespan is a lifetime, ensuring affiliates continue to earn commissions from their referred players indefinitely.
Affiliate Program Details and Commission Rates:
Revenue Share Commission: Up to 45%, with up to 35% of net revenues from sportsbook, racebook, casino, and poker room, depending on total net revenue earned per calendar month.
Cost Per Action (CPA) Deals: Available to select affiliates, offering a custom commission model based on player actions rather than revenue share.
One of the program’s strengths lies in its flexibility with banking methods. Affiliates and players alike benefit from a comprehensive selection of options, including popular eWallets like cryptocurrencies, Neteller, Paysafecard, and Skrill, as well as traditional bank cards such as MasterCard and VISA. With a total of 52 banking options available, affiliates can cater to a wide audience, enhancing their earning potential.
Cookie Duration: Not specified, but Bovada uses tracking cookies to credit affiliates accurately.
How to Become an Affiliate:
Sign Up: Visit Bovada’s affiliate program sign-up page and complete the registration process.
Get Approved: Your application will be reviewed by Bovada’s team. Approval typically depends on the quality of your traffic and your promotional methods.
Promote Bovada: Once approved, you’ll have access to marketing materials and your unique affiliate link to start promoting Bovada.
Tips to Succeed in the Bovada Affiliate Program:
Understand Your Audience: Tailor your promotional efforts to the interests of your audience, whether they prefer sports betting, casino games, poker, or horse racing.
Leverage SEO: Optimize your content for search engines to attract organic traffic with high intent.
Stay Informed: Keep up with the latest trends in online betting and incorporate them into your content and marketing strategies.
Create Engaging Content Around Bovada:
Highlight the variety and quality of Bovada’s betting options.
Share tips and strategies for betting on different sports or casino games.
Offer insights into maximizing winnings and enjoying a responsible betting experience.
In terms of support, Bovada’s affiliate program provides efficient assistance through live chat and email. The program’s versatility extends to commission models, offering revenue share, CPA, and hybrid deals. This, coupled with the enticing lifetime commission of up to 45%, makes Bovada an attractive choice for affiliates venturing into the realms of bingo, casino, lottery, poker, and sportsbook verticals. Overall, the Bovada affiliate program earns a commendable rating, providing a robust platform for affiliates to thrive in the competitive online gaming market.