PokerStars Affiliate Program

The PokerStars affiliate program, also known as the Stars Affiliate Club, is one of the most recognized and trusted opportunities in the online poker affiliates and iGaming affiliate marketing space. As the promotional arm of PokerStars—an industry giant with over a decade of dominance in online poker, sports betting, and casino gaming—this affiliate program delivers both prestige and performance for partners looking to monetize traffic in the real-money gaming vertical.

PokerStars is a household name in online poker, with millions of registered players and a legacy built on global tournaments, secure gameplay, and cutting-edge technology. Their ecosystem includes three major verticals: PokerStars Poker, PokerStars Casino, and PokerStars Sports. Each brand offers unique user engagement and monetization opportunities, making the Stars Affiliate Club ideal for affiliates targeting a broad yet focused gaming audience.

Inside the Stars Affiliate Club

At its core, the PokerStars affiliate program enables partners to earn revenue by referring new players to any of the PokerStars platforms. Affiliates receive a commission based on the net revenue generated by their referred players, and the structure is tailored based on traffic volume, acquisition quality, and product type (Poker, Casino, or Sports).

While specific commission percentages are not publicly listed, the Stars Affiliate Club is known to offer competitive RevShare models, which increase as affiliate performance scales. Affiliates can expect to earn commissions for as long as referred players remain active, with lifetime revenue share often applied to poker traffic. Sports and casino commissions may vary based on wagering volume and player retention.

A major strength of the program lies in PokerStars’ licensing and reach. With more active gaming licenses in different jurisdictions than nearly any other operator, the affiliate program offers a high degree of geo-flexibility and legal security for marketers aiming at regulated markets.

How to Join the PokerStars Affiliate Program

To get started with the Stars Affiliate Club, potential partners must apply directly through the official PokerStars website. Registration involves providing basic contact details and describing your promotional strategy—whether you run a blog, a PPC campaign, social media channel, or email marketing list.

Once accepted, affiliates gain access to a full suite of marketing tools, including banners, landing pages, tracking links, and localized creatives in multiple languages. The affiliate dashboard provides real-time reporting and campaign optimization features, with dedicated support available for higher-tier partners.

Since PokerStars operates in multiple languages and accepts players globally, it’s a great fit for affiliates targeting both niche local markets and large international audiences.

Tips for Promoting PokerStars Effectively

Success with the PokerStars affiliate program hinges on aligning content with player intent. For poker-focused traffic, evergreen content like strategy guides, tournament breakdowns, and “how-to-play” articles perform extremely well. Embedding referral links in reviews, blogs, and YouTube tutorials about poker strategy can create a strong conversion funnel.

If you’re targeting casino players, showcasing PokerStars Casino’s live dealer options, slots, and weekly new game drops is key. PokerStars Vegas (their German casino brand) is a perfect angle for localized traffic in the DACH region.

For sports betting audiences, highlighting the Odds Boost feature, competitive live betting odds, and multi-sport coverage (especially during major events like the Champions League or NFL) can lead to excellent acquisition and retention rates.

Channels Where You Can Promote PokerStars

• Poker and casino review websites with SEO-optimized content

• YouTube tutorials on poker tips and tournament play

• Email newsletters with segmented lists for poker, casino, or sports

• Twitch and Kick livestreams of poker games or sportsbook strategy sessions

• Social media communities focused on poker and sports betting

Due to PokerStars’ wide product range and strong brand credibility, affiliates can tailor campaigns to match audience preferences without spreading too thin.

Final Thoughts

The PokerStars affiliate program is a high-value choice for affiliates who want to promote reputable gaming brands with global appeal. Whether you’re focused on online poker, sports betting, or casino gaming, Stars Affiliate Club offers the infrastructure, licensing, and revenue potential needed to build a lasting and profitable affiliate business.

Their long-standing industry presence, wide jurisdictional coverage, and consistent product innovation make PokerStars a gold standard in gaming affiliation. If you’re in the iGaming space and looking for brand authority, player trust, and long-term commission opportunities, this program is well worth your consideration ♠️🃏.

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