Rank Interactive Expands Affiliate Reach at iGB Affiliate Barcelona

Affiliate marketing is evolving as companies seek growth beyond saturated local markets. Rank Interactive is a key player pursuing this strategy by expanding its international footprint through the iGB Affiliate Barcelona event. With the UK market remaining central, the company is pivoting towards emerging opportunities in Central and Eastern Europe (CEE) and Latin America. This shift highlights the growing importance of global diversification for affiliates, networks, and media buyers alike. Source.

Key Takeaways

• Rank Interactive focuses on global growth, leveraging iGB Affiliate Barcelona to expand beyond its core UK market.
• The 2026 iGB Affiliate event will substantially increase floor space, reflecting a surge in global interest and participation.
• Emerging markets in CEE and Latin America are strategic priority areas for new affiliate partnerships and campaigns.
• Affiliates benefit from diversified geographic opportunities, reducing over-reliance on mature markets.
• Network expansion at iGB Affiliate Barcelona signals broader industry trends towards global affiliate marketing engagement.

What’s happening

Rank Interactive, a division of The Rank Group Plc, is gearing up for international expansion by attending the iGB Affiliate event in Barcelona. The company recognises the UK as its foundational market but views growth potential in new regions. The iGB Affiliate Barcelona is increasing its event space substantially for its 2026 edition. This reflects increased demand and participation, with over 119 countries expected to attend.

Particular emphasis is placed on emerging markets in Central and Eastern Europe (CEE) and Latin America. These regions are gaining attention for their growing online gaming sectors and evolving affiliate ecosystems. The enhanced event footprint facilitates deeper networking and partnerships, offering affiliates and media buyers access to a wider landscape of opportunities and campaigns.

The scale of the expansion at iGB Affiliate Barcelona signals increasing globalisation within the affiliate marketing industry. It also highlights where affiliates should look to diversify their sources of traffic and commissions to capitalise on rising markets.

How it links to affiliate marketing

The move by Rank Interactive to focus on global expansion is a clear indicator of shifting demand in affiliate marketing. Affiliates who traditionally rely heavily on the UK or Western European markets may face plateauing returns. By branching into CEE and Latin America, affiliates can tap into less saturated markets with growing consumer interest in iGaming and related verticals.

This geographic diversification can lead to new affiliate campaign opportunities with potentially better conversion rates and higher commissions, depending on the vertical. For media buyers, the broader reach supports more robust audience targeting and segmentation strategies.

While specific payout structures, cookie windows, and traffic rules for these new markets are not disclosed, affiliates should anticipate potential shifts in compliance requirements and campaign management. The evolving global affiliate landscape requires staying updated on local regulations and network policies for successful campaign execution.

Strategic insights

Affiliates and publishers should consider testing traffic from emerging CEE and Latin American regions to assess performance. Content strategies may need to localise language, cultural context, and consumer behaviour to resonate better in these markets. Exploring niche verticals within iGaming that are popular locally could yield new revenue streams.

Networking opportunities at events like iGB Affiliate Barcelona offer valuable avenues to build relationships with international affiliate managers and programme owners. This can lead to early access to offers and tailored deals that benefit proactive affiliates.

Seasonal trends and regional market maturity should be closely monitored. For example, Latin American markets often show significant growth during major sporting events, presenting timely campaign triggers.

Practical next steps

Affiliates should prioritise researching affiliate programmes focusing on CEE and Latin America. Start by visiting Best affiliate programs to identify relevant offers.

New affiliates or those entering these markets can benefit from Guides for new affiliates to understand foundational tactics and compliance needs.

To facilitate campaign management and diversification, invest some time in exploring Affiliate Tools that support multi-region tracking and optimisation.

Conclusion

Rank Interactive’s approach to global growth through iGB Affiliate Barcelona illustrates a strong industry trend towards geographical diversification in affiliate marketing. Affiliates with a UK or Western European focus should consider expanding into emerging CEE and Latin American markets to access new opportunities. The enlarged footprint of the iGB Affiliate event creates a fertile environment for networking and forming partnerships crucial for success.

For affiliates and media buyers, adapting to these global shifts can mean better traffic sources and improved campaign resilience. The Affiliate Monkey will continue to monitor these developments, providing clear, actionable insights to help you stay ahead in affiliate marketing.

Sources

• Primary source