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Betsson Affiliate Program

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10/10 (Expert Score)
Product is rated as #7 in category Gambling
  • Easy to use dashboard
  • Recognised brand across Europe
  • Large creative stock
  • The brand is not well known outside of Europe
  • Rev share is based on account value rather than new affiliates
  • No monthly bonuses

The Betsson Group Affiliates Program stands as a beacon for affiliates in the online gambling industry, offering a gateway to a partnership with one of the most experienced and trusted names in the market. With over 60 years of excellence in gambling, Betsson Group has cultivated a program that not only respects the affiliate’s contribution but rewards it generously, paving the way for successful and sustainable partnerships.

Program Overview

At its core, the Betsson Group Affiliates Program is built on the foundation of mutual success between the affiliate and the company. It offers up to 40% commission on selected brands, covering a spectrum of online gambling products including sports betting, casino games, poker, bingo, and more. With over 18 brands under its umbrella, affiliates have a wide range of options to tailor their promotions to their audience’s preferences.

Commission Rates and Details

  • Commission Rates: Earn up to 40% commission on leading brands.
  • Payment: Commissions are paid out via the Affwallet by the 10th of the following month, ensuring swift and safe access to earnings.

Bettson affiliate program commission

Program Categories

  • Sports Betting
  • Casino
  • Poker
  • Bingo

Cookie Duration

The program does not specify the cookie duration upfront, suggesting potential affiliates should inquire directly with Betsson Group Affiliates for this critical detail.

How to Become an Affiliate

Joining the Betsson Group Affiliates Program is a streamlined process aimed at integrating new partners efficiently. Interested parties are encouraged to contact the program through their website, where they can sign up and start the journey towards a rewarding partnership.

Tips to Succeed

  1. Diversify Your Offerings: With a wide range of products and brands, affiliates should diversify their promotional efforts to cater to different segments of their audience.
  2. Leverage Marketing Tools: Betsson Group provides a wealth of marketing tools, including banners, landing pages, and real-time tracking, to enhance promotional activities.
  3. Stay Informed: Keep up with the latest news and campaigns from Betsson Group to ensure your promotions are timely and relevant.

Creating Engaging Content

Affiliates are encouraged to create content that highlights the unique selling points of Betsson Group’s brands, such as the extensive market coverage of Betsson Sportsbook, the diverse game selection in Betsson Casino, and the live interaction in Betsson Live Casino. Sharing tips, strategies, and the latest promotions can significantly enhance engagement and conversion rates.

See full terms and conditions for Betsson’s affiliate program here

Connect with Betsson

Specification: Betsson Affiliate Program


Bingo, Casino, Sport


Subject to Eligibility

[Revenue Share]




Gambling Revenue Share Max


Gambling Revenue Share Min


Additional Information

Account value €0-€10k 20% Account value €10-€20k 25% Account value €20-€30k 30% Account value €30k+ 35%

[Payout Trigger]



What is the Betsson Affiliate Program?
The Betsson Affiliate Program is a marketing initiative that allows individuals or businesses to promote the Betsson brand and earn commissions for referring new customers to their platform.
How does the Betsson Affiliate Program work?
Once you join the Betsson Affiliate Program, you will receive unique tracking links and marketing materials to promote Betsson on your website, blog, or social media channels. When someone clicks on your affiliate link and signs up on Betsson, you will earn a commission based on their activity.
Why should I choose the Betsson Affiliate Program?
The Betsson Affiliate Program is considered one of the best affiliate programs in the industry due to its high commission rates, reliable tracking system, and the reputation of the Betsson brand. It offers a wide range of marketing materials and provides dedicated support to help affiliates maximize their earnings.
How much can I earn with the Betsson Affiliate Program?
The commission structure of the Betsson Affiliate Program is based on the net revenue generated by the players you refer. The more active and high-value players you refer, the higher your commission rate can be. The program offers competitive commission rates, and your earnings potential is unlimited.
How do I join the Betsson Affiliate Program?
To join the Betsson Affiliate Program, you need to visit their official website and fill out the registration form. Once your application is approved, you will gain access to the affiliate dashboard, where you can find your unique tracking links, marketing materials, and performance reports.

Photos: Betsson Affiliate Program

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