Canva, the popular online design tool, has been a game-changer for individuals and businesses looking to create professional-quality graphics effortlessly. Its intuitive drag-and-drop interface allows users to design everything from social media posts and presentations to logos and business cards. With a strong presence in over 190 countries, Canva’s robust affiliate program has empowered creators, influencers, and marketers to earn commissions by promoting its platform. However, Canva is now shifting its affiliate program to focus more on individual content creators through its newly introduced Empower Canvassador Program.
Canva Affiliate Program Overview
The Canva affiliate program is transitioning to the Empower Canvassador Program, which focuses on content creators who are passionate about sharing Canva’s tools through tutorials, workshops, and creative content. This new approach allows affiliates to have a more personalized role in engaging their communities and driving Canva usage. The existing SaaS affiliate program will sunset on January 31, 2024, at which point only approved members of the Canva Affiliate Program will continue receiving affiliate benefits.
Existing Canva affiliates are encouraged to reapply to the new program, which will continue to be managed through impact.com. Affiliates who do not transition to the new program will still have their links active but will no longer receive commissions after the January 31, 2024 deadline.
Commission Rate: Affiliates previously earned commissions by promoting Canva Pro subscriptions. The new program emphasizes supporting creators who help showcase Canva’s potential through content.
Program Categories: Visual Communication, Design Tools, SaaS, Creative Content Creation.
Cookie Duration: Canva offers a 30-day cookie duration, meaning affiliates have a month to earn commissions on any conversions from their referral link.
How to Become a Canva Empower Canvassador
To join the new Empower Canvassador Program, follow these steps:
Apply via the Empower Page: Visit the Empower Canvassador application page to submit your profile for consideration. Canva is looking for content creators who can help showcase their tools through tutorials, workshops, and online content.
Create Canva-Centric Content: Once accepted, you’ll be encouraged to create educational content, from YouTube tutorials to blog posts that highlight Canva’s design capabilities.
Share Affiliate Links: You’ll continue using your Impact Radius affiliate links to promote Canva Pro, ensuring a seamless transition from the old affiliate program.
Earn Recurring Commissions: As part of the program, affiliates earn commissions by promoting Canva’s paid offerings, such as Canva Pro, to their audiences.
Tips to Succeed in the Canva Affiliate Program
Focus on Educational Content: Create content that helps users understand Canva’s design tools. Tutorials, step-by-step guides, and workshops are effective in converting potential customers.
Utilize Social Media: Promote Canva through platforms like YouTube, Instagram, and Pinterest. These visual platforms align well with Canva’s design-centered mission.
Highlight Canva Pro Features: Canva Pro offers exclusive features like brand kits, magic resize, and unlimited folders. Emphasizing these tools can drive higher conversion rates.
Engage with Your Community: Build a loyal audience by consistently providing value, showing how Canva can streamline design processes for business owners and creative professionals alike.
Create Engaging Content Around Canva
The key to a successful affiliate strategy with Canva is creating content that educates your audience. Showcase how Canva’s design tools can solve problems or enhance productivity. For example, a blog post about “How to Create Stunning Social Media Graphics in Minutes with Canva” could attract entrepreneurs or marketers looking for quick design solutions. Tutorials on YouTube or Instagram demonstrating Canva’s features, like background remover or brand kits, are also highly engaging.
Connect with Canva
Specification: Canva Affiliate Program
[Network]
Impact
[Payout Frequency]
Monthly
[Cookie Lifespan]
30 days
Commission Per Sale
$36 per sale on Pro Subscriber
FAQs
1. What is happening to the current Canva Affiliate Program?
The current Canva Affiliate Program will be replaced by the Empower Canvassador Program on January 31, 2024. Affiliates will need to reapply and be accepted into the new program to continue earning commissions.
2. What is the Empower Canvassador Program?
This new program focuses on empowering content creators to share Canva through tutorials, workshops, and creative projects. Approved members of this program will continue to earn commissions by promoting Canva’s paid plans.
3. Can I continue using my current affiliate links?
Yes, your existing links will remain active. However, you will only receive commissions on conversions made before January 31, 2024, unless you are accepted into the new program.
4. What type of content creators are Canva looking for?
Canva is seeking creators who can simplify and explain its tools to their audience, such as those who make tutorials, teach design workshops, or create educational content around Canva’s platform.
Photos: Canva Affiliate Program
Affiliate Program Terms
Rev share – Revenue Share
CPA – Cost per acquisition
Hybrid – A mixture of both CPA and Rev Share
Cookie Lifespan – How long a referred user has to convert so that you get the credit for the referral
Time Period – After a user has signed up, how long you earn revenue share for