GAP Affiliate Program

The Gap affiliate program offers a lucrative opportunity for partners to promote one of the world’s most iconic retail brands, known for its timeless fashion and wide-ranging appeal. With a strong global presence, Gap specializes in casual clothing, accessories, and personal care products for men, women, and children. Through the affiliate program, partners can earn commissions by driving sales through their platforms, taking advantage of Gap’s vast product offerings and frequent sales events. Perfect for those looking for a fashion affiliate program.

GAP Affiliate Program Sign Up

Sign up for the GAP affiliate program

Program Details

• Commission Structure:
  • Standard Commission: Affiliates earn a 5% commission on most items sold through their referral links.
  • Sale Items: A 4% commission is provided on items that fall under the “sale” category.
  • Non-Commissionable Items: No commission is earned on stored value cards or items with specific non-commissionable SKUs (both 9-digit and 13-digit).
• Cookie Duration: The Gap affiliate program offers a standard cookie duration, which tracks a customer’s purchase back to the affiliate for a specific period after clicking the referral link. However, details on the exact cookie duration are not specified in the provided information.
• Payout Schedule:
  • Action Locking: Transactions are locked 45 days after the end of the month in which they were tracked. This means affiliates need to wait for up to 45 days post-month-end for sales to be confirmed and eligible for commission.
  • Payment Timeline: Once locked, approved transactions are paid 10 days after the locking period ends.
• Currency: Payments are processed in GBP (British Pounds). If an affiliate’s default currency differs, currency exchanges will apply.

Affiliate Restrictions and Policies

• Commission Reversals: Gap has the right to reverse commissions on transactions, with a maximum reversal rate of 100%. This can happen for various reasons, including returns, cancellations, or fraudulent activity.
• Tracking Pixels: Affiliates are not allowed to use their tracking pixels to monitor conversions, as Gap does not permit third-party pixels on their site.
• Change Notifications: Gap reserves the right to modify or cancel the terms of the insertion order (the agreement’s terms) without prior notice, meaning affiliates should stay updated on any changes that could affect their earnings.

Tips to Maximize Earnings

1. Promote Sale Events: Since Gap frequently offers discounts and sales, affiliates should focus on these events to drive higher conversions, even though sale items have a slightly lower commission rate.
2. Target Audience: Craft content that appeals to Gap’s broad demographic, including families, young professionals, and fashion-conscious consumers looking for quality basics.
3. Utilize Creative Assets: Take advantage of any marketing materials, such as banners and product feeds, provided by Gap to keep your content fresh and engaging.

How to Join the Gap Affiliate Program

Interested affiliates can join the Gap program by registering through their affiliate network partner. After signing up and applying to the program, affiliates will undergo a review process. Upon approval, affiliates will receive access to promotional materials, tracking links, and detailed program terms to start earning commissions.