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Premier Inn Affiliate Program

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10/10 (Expert Score)
Product is rated as #12 in category Travel
  • Runs through Awin which is a great network
  • Strong UK presence
  • One of the worst revenue share % in the industry
  • Little presence outside the UK

Premier Inn is a well-known hotel chain in the United Kingdom, offering affordable and comfortable accommodation for both leisure and business travellers. Established in 1987, Premier Inn has grown to become one of the largest hotel brands in the UK, known for its consistent quality and value.

Key features of Premier Inn include:

  1. Comfortable Rooms: Premier Inn provides clean and well-maintained rooms with modern amenities. Guests can expect comfortable beds, en-suite bathrooms, flat-screen TVs, and free Wi-Fi in most locations.
  2. Affordable Pricing: Premier Inn is renowned for its competitive pricing, making it an attractive option for budget-conscious travellers. They often run promotions and offers to provide even more value for guests.
  3. Breakfast: Many Premier Inn hotels offer a hearty breakfast buffet, typically at an additional cost. This helps guests start their day energized and ready for their activities.
  4. Accessible Locations: Premier Inn properties are strategically located in both city centres and suburban areas, making it convenient for guests to explore their destinations or conduct business.
  5. On-Site Restaurants: Some Premier Inn hotels have on-site restaurants or dining options, ensuring that guests can enjoy meals conveniently during their stay.
  6. Business Facilities: Premier Inn caters to business travellers with amenities such as meeting rooms and business support services in select locations.
  7. Quality Assurance: Premier Inn has a reputation for consistency in service and quality across its network of hotels. This reliability has made it a popular choice among travellers.

Overall, Premier Inn is a trusted hotel brand in the UK, offering a range of amenities and services at competitive prices, making it a go-to option for many visitors to the country.

They run their affiliate program through Awin and offer a 1% revenue share with a 14-day cookie window. We think this is extremely low for the industry, especially as it’s known as a budget accommodation provider. That’s £1 per £100 booking which we think is stretching it.

See full terms and conditions for Premier Inn’s affiliate program here

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Specification: Premier Inn Affiliate Program



Travel Network
Payout Trigger

Materialised transaction

Revenue Share (Up To)



What is the Premier Inn Affiliate Program?
The Premier Inn Affiliate Program is a partnership opportunity that allows individuals or businesses to earn commission by promoting Premier Inn hotel bookings through their website or marketing channels. 
What is unique about the Premier Inn Affiliate Program?
The Premier Inn Affiliate Program offers a reputable and well-known hotel brand to promote, ensuring a higher likelihood of conversions. Additionally, Premier Inn provides a wide range of hotels across the UK, making it easier to target various audiences.
How often are commissions paid out by the Premier Inn Affiliate Program?
Commissions earned through the Premier Inn Affiliate Program are typically paid out on a monthly basis. However, the exact payment schedule may depend on the affiliate network partner.
Can I promote Premier Inn internationally through the Affiliate Program?
Currently, the Premier Inn Affiliate Program primarily focuses on promoting hotels within the UK. However, it is recommended to check with the affiliate network partner for any international promotion opportunities or updates.

Photos: Premier Inn Affiliate Program

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