As one of the most recognized names in managed WordPress hosting, WP Engine has built a strong reputation for performance, reliability, and developer-focused features. With a client base spanning over 500,000 WordPress sites in 120+ countries, WP Engine’s hosting platform powers websites ranging from small blogs to enterprise-level operations.
But beyond offering elite hosting services, WP Engine also operates one of the most lucrative affiliate programs in the web hosting space. With high average commissions, extended cookie duration, and generous performance bonuses, the WP Engine Affiliate Program is tailored for affiliates who want both upfront earnings and long-term income growth.
Overview of WP Engine Affiliate Program
The WP Engine affiliate program is designed for marketers, developers, agencies, and content creators looking to promote high-quality WordPress hosting and earn substantial commissions. The program is managed through a reliable third-party affiliate platform and comes with one of the most generous payout structures in the industry.
Key Features:
Commission: Up to 200% of the customer’s first payment (average ~$140.53 per referral)
EPC (Earnings Per Click): ~$100.42
Cookie Duration:180 days
Bonus Incentives: Monthly bonuses up to $1,500
Support: Dedicated affiliate manager
Creative Assets: Co-branded landing pages, banners, and exclusive promotions
Commission Breakdown
WP Engine uses a two-part commission model:
Primary Commission: Earn 100%–200% of the customer’s first payment, depending on the plan purchased and your affiliate tier. For example, a customer who signs up for a $35/month plan may earn you $70–$140 upfront.
Performance Bonuses: Refer more than 5 customers in a month, and you unlock bonus tiers starting at $100 and scaling up to $1,500 for 60+ monthly referrals.
Why Affiliates Choose WP Engine
đź’° Aggressive Commissions + Bonuses
With an average commission over $140 per sale and bonus structures that reward high-performing affiliates, WP Engine provides serious earning potential—even before recurring commissions are factored in.
🧲 Long Cookie Life
The 180-day cookie window gives affiliates an extended conversion period, ideal for SEO content, email sequences, and long-form reviews. You’ll still get credit months later if the lead converts.
🌎 Trusted Brand with Premium Value
WP Engine is not bargain hosting. With plans starting at $30/month, it appeals to businesses, developers, and serious bloggers looking for high-performance solutions—which means high-quality leads and fewer cancellations.
🎯 High Conversion Rates
With WP Engine’s optimized landing pages, co-branded options, and performance-oriented value proposition (plus bonus features like StudioPress themes and Genesis Framework), conversion rates remain consistently strong.
🤝 Dedicated Support for Affiliates
Each affiliate receives access to a dedicated manager and can work with the WP Engine team to create custom discounts, co-branded content, and optimized sales assets for their audience.
Who Should Promote WP Engine?
This affiliate program is ideal for:
WordPress bloggers and influencers
Affiliate marketers targeting business owners, developers, and freelancers
Web development and design agencies
SEO and marketing educators
YouTube creators producing hosting comparisons or tutorials
Newsletter publishers with tech, SaaS, or online business audiences
If you promote WordPress-related content and want to offer a premium hosting recommendation that pays well, WP Engine is a perfect fit.
Performance Snapshot
Let’s say you refer 10 new customers/month, with an average commission of $140 per sale:
Monthly earnings: $1,400
Add $200 performance bonus: $1,600
Annual earnings projection: $19,200+
If you scale to 60 customers/month, you’re looking at a potential $8,400+ per month ($1,500 bonus included), even before layered promotions or high-tier plan referrals.
Final Thoughts
The WP Engine Affiliate Program is built for high-converting marketers who want to promote a product they can genuinely recommend with confidence. Whether you’re writing reviews, running comparison blogs, producing tutorials, or sharing deals with your email list, WP Engine gives you the tools and payout structure to turn effort into sustainable, scalable income.
From the 180-day cookie to the 200% commissions and monthly performance bonuses, this program is designed to reward you every step of the way.
What is WP Engine’s average affiliate commission per referral?
The average payout is $140.53 per customer, though actual commissions vary depending on the plan the customer selects. Larger plans yield higher commissions, with payouts potentially reaching 200% of the customer’s first payment.
Does WP Engine offer performance bonuses for affiliates?
Yes. The program includes monthly bonus tiers, starting at an extra $100 for five referrals, and going up to $1,500 for 60 referrals. This is one of the few hosting affiliate programs offering direct cash incentives on top of base commissions.
How long is the cookie duration for WP Engine referrals?
The cookie window is 180 days, one of the longest in the industry. You get credit if your referral converts within six months of clicking your affiliate link.
What makes WP Engine stand out as a host to promote?
In addition to high-performance WordPress hosting, WP Engine includes StudioPress and Genesis Framework access, lightning-fast support, and top-tier site security. These premium features help justify the price and boost conversions for serious users.
Affiliate Program Terms
Rev share – Revenue Share
CPA – Cost per acquisition
Hybrid – A mixture of both CPA and Rev Share
Cookie Lifespan – How long a referred user has to convert so that you get the credit for the referral
Time Period – After a user has signed up, how long you earn revenue share for