Reply To: Breaking down confusing concepts in affiliate marketing
Jim7
The first concept was product data feeds. Basically product data feeds are how brands keep their affiliates partners up to date on all their new products and services. The affiliates can now choose the products and services they wish to advertise on their platform.
The product data feed is a file of all products a brand advertises online that is uploaded to the affiliate network platform for affiliates to use. The product data feed includes important details such as prices, images, descriptions, categorization, keywords, etc.
When a brand uploads a product data feed to the technology platform, affiliates can then download the full feed or select one-off products to feature on their site. Anytime someone clicks on a link from a product data feed, they’ll automatically land on the product page on the brands’ site.