My answer would have been “Yes” if this was 2006. The internet has developed so much in the last 15 years. This has left blogging by the curb as a result. Don’t get me wrong: bloggers still make money from the business, but the earnings are often too low and erratic to fit the “a lot of money” description.
For instance, Google AdSense is originally meant for bloggers to monetize their blogs through ad revenues. Over the years, it’s become so erratic and unreliable that it’s best to consider other alternatives if you intend to earn anything more than peanuts. Google changes its AdSense policies so often that most bloggers are out in the cold.
But Google isn’t the only reason blogging isn’t lucrative anymore. In 2021, the lines between information distribution are essentially non-existent, and the average person now has access to internet info in more ways than a blog post.
From the status features on WhatsApp to Tiktok and Twitter, Netizens are finding fewer reasons to load up a blog post. Instead, they can land on a relevant website as they scroll through their social media feeds or passively follow a link there – that’s about it.
Nowadays, blogging is a low-yield business prospect unless you’ve got some elaborate affiliate marketing and advertisement programs to go with it.