Affiliate Monkey team Interviewing Theodosis Lapatas, Head of Affiliates at ZuluTrade.
Theodosis Lapatas is the Head of Affiliates at ZuluTrade, a Finvasia group brand. Theodosis has an engineering background, and he holds an MBA. He started his journey in Affiliate Marketing back in 2013 after joining the team at Linkwise – the biggest affiliate network in Greece, later joined ZuluTrade. He is a senior T-Shape marketing enthusiast. The Affiliate Monkey editorial team decided to ask him some questions regarding the latest news on ZuluTrade’s Affiliate program. Enjoy!
Table of contents:
- What’s new in ZuluTrade’s affiliate program in 2023
- What is the 1 year roadmap looks like on the affiliate program side
- ZuluTrade Affiliate team is travelling the world lately to participate in expos, where we can meet the team next
- What is ZuluTrade looking at on their affiliates deals
- How do I apply for an affiliate program?
- What would be your number 1 tip for becoming a successful ZuluTrade affiliate?
– What’s new in ZuluTrade’s affiliate program in 2023
ZuluTrade’s affiliate program has undergone a revamp this year with a fresh new portal and exciting features for our affiliates. One of the main benefits of the revamped program is faster payments utilising various payment methods, including Paypal and Cryptos.
Additionally, inside our team, we have a dedicated affiliate manager for each affiliate who will cover all their needs and inquiries and support their promotional effort in any way possible, helping them to monetize their audience reach. The team is open to discussing more options for established affiliates, like hybrid and custom deals, if they can deliver large volumes of customers, and thus compensate them for their promotional effort.
However, the most significant new addition to ZuluTrade’s affiliate program in 2023 is the migration to a new commission scheme, which is Cost per Acquisition (CPA) based on the geolocation of the affiliate’s referrals. We now offer CPAs up to $300 based on country tiers. We know that our CPA is really competitive compared to that of our competitors, but
we truly want our affiliates to be well-treated and have a strong incentive to try their best so that both sides are pleased and satisfied.
In my experience, an affiliate can easily start and gain 2,000 USD per month for the first 6 months and then scale to 10.000 USD. This is a common case we have with experienced affiliates joining from other niches to Fintech, where we position ourselves.
– What is the 1-year roadmap looks like on the affiliate program side
Our 1-year roadmap for the affiliate program at ZuluTrade is very exciting, and we have planned several initiatives to enhance our platform and attract more affiliates.
First of all, we will soon introduce new features to the affiliate program that will make it easier for affiliates to promote our platform and generate income. For example, we plan to introduce advanced reporting and analytics tools that will enable affiliates to track their performance and optimize their promotional efforts more effectively. In addition, we intend to add new promotional materials tested on the field from our paid media, so affiliates can use only the tested and best converted assets. These resources will provide affiliates with the tools they need to promote our platform effectively.
Secondly, we will focus on expanding our affiliate program by entering new markets and building relationships with strategic partners. Our goal is to reach more traders worldwide and create more opportunities for affiliates to earn revenue. To achieve this, we plan to collaborate with leading fintech companies, PSPs, brokers, and tech influencers to promote our platform to their audiences.
Lastly, we plan to establish new strategic partnerships with affiliate networks and agencies to increase our program’s visibility and attract more affiliates to our platform.
These partnerships will enable us to tap into their networks and reach more affiliates worldwide.
In summary, our 1-year roadmap for the affiliate program at ZuluTrade includes introducing new features, expanding our program, and establishing strategic partnerships to reach more affiliates and investors worldwide.
– ZuluTrade Affiliate team is travelling the world lately to participate in expos, where we can meet the team next?
ZuluTrade and our Finvasia’s group affiliate teams from Fxview, AAAFx and CapitalWallet have an exciting travel itinerary planned for the upcoming months. Our team will be visiting several countries and participating in famous and established expos to meet affiliates and key partners. Our next stops include the Finance Magnates Africa Summit (FMAS:23, held in South Africa), SiGMA Sao Paolo, iFX EXPO Asia (held in Thailand), AW Barcelona and iFX EXPO International (held in Cyprus). We have partnered with the Stackflow team on this trade show fellowship, since they have the capacity and knowledge to address to us the most important events to join, handling also the heavy operation overhead that needs to be addressed.
At each of these events, we will be showcasing the latest updates to our affiliate program and meeting with potential partners to explore new business opportunities.
We are looking forward to connecting with affiliates in these regions, sharing our vision for social trading and wealth management with them, and starting strategic partnerships.
– What is ZuluTrade looking at on their affiliates’ deals?
At ZuluTrade, we take our affiliate partnerships very seriously, and we strive to work with affiliates who share our commitment to providing innovative and user-friendly solutions to traders and investors. When evaluating potential partnerships, we look for several important factors that help us ensure the success of the partnership.
First and foremost, we want to work with affiliates who are authentic and create original content. We believe that authentic content is the key to building trust with traders and investors, and we want to work with affiliates who can create content that resonates with our target audience.
Second, we look for affiliates who can help us ensure the right distribution of the content. This means that we want to work with partners who can help us reach our target audience in the most effective way possible, and by that, I mean that ZuluTrade should have a strong presence on all the promotional channels and social media as well. So, this is an important criterion when moving forward with an affiliate deal.
Lastly, we don’t want to establish “Passive” partnerships. Instead, we aim to establish “Active”, long-term partnerships with affiliates who can add value to our business and our community of traders and investors. In addition to these factors, we also consider other important factors such as the affiliate’s track record, the quality of their promotional efforts, their alignment with our company values and mission, and the lifestyle ZuluTrade represents.
In summary, we are looking for affiliates who can create genuine content, help us reach our target audience, and share our commitment to providing innovative and user-friendly solutions to traders and investors.
– How do I apply for an affiliate program?
Becoming a ZuluTrade affiliate is a straightforward process that can be completed in just
three easy steps:
First, you will need to access the Affiliate Program page and click on “Join as an Affiliate”
at the bottom of the page.
Second, you will need to complete the Registration Form and obtain your unique affiliate URL.
Finally, you can start inviting your contacts to sign up with your unique affiliate link and earn commissions.
Looking to join one of the best affiliate programs in Fintech? Join us!
– What would be your number 1 tip for becoming a successful ZuluTrade affiliate?
The most important tip for becoming a successful ZuluTrade affiliate is to build trust with your audience. Focus on providing valuable content, honest reviews, and transparent information about ZuluTrade’s platform and services to a longtail niche market in which they are really interested in topics like copy trading, wealth management, Fintech news etc. By building trust and credibility with your audience, you can attract more traders to ZuluTrade and increase your commissions.
Additionally, staying up-to-date with industry news, trends, and developments can help you create engaging content and stay relevant in the market and to your audience, as well.