Flipkart is a prominent player in the Indian e-commerce industry, which has experienced significant growth over the past decade. Founded by Sachin Bansal and Binny Bansal in 2007, the company originally started as an online bookstore, but it quickly adapted to the evolving needs of Indian consumers and expanded its product offerings to include a vast array of goods.
One of Flipkart’s notable achievements is its contribution to the proliferation of e-commerce in India. In a country with a diverse and geographically dispersed population, the convenience of online shopping has played a crucial role in transforming the retail landscape. Flipkart’s user-friendly platform, coupled with its efforts to bring affordable products to Indian consumers, has made it a trusted and widely-used online shopping destination.
One of Flipkart’s most recognisable initiatives is the “Big Billion Days” sale, which has become one of India’s largest and most eagerly anticipated online shopping festivals. During this event, customers can avail themselves of significant discounts and deals across a wide range of products, making it a lucrative time for both buyers and sellers.
In 2018, Flipkart made headlines by being acquired by Walmart Inc. in a deal valued at billions of dollars. This acquisition marked Walmart’s entry into the Indian e-commerce market and showcased the immense potential of the Indian consumer base. Since the acquisition, Flipkart has continued to operate as an independent entity while leveraging Walmart’s global expertise in retail and supply chain management.
Despite facing stiff competition from other e-commerce giants like Amazon India, Flipkart maintains a strong presence and continues to innovate. The company has explored various strategies, such as launching its own private labels and expanding into digital payments through PhonePe, a subsidiary that offers a digital wallet and payments platform.
In conclusion, Flipkart stands as a pivotal player in the Indian e-commerce ecosystem, not only for its wide-ranging product offerings but also for its contributions to the growth of online shopping in India. With its corporate website serving as a hub for information about its operations and initiatives, Flipkart remains a significant force in the Indian retail landscape.
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Specification: Flipkart Affiliate Program
|Revenue Share Amount|
Rev share – Revenue Share
CPA – Cost per acquisition
Hybrid – A mixture of both CPA and Rev Share
Cookie Lifespan – How long a referred user has to convert so that you get the credit for the referral
Time Period – After a user has signed up, how long you earn revenue share for
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