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LEGO Affiliate Program

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10/10 (Expert Score)
Product is rated as #1 in category E-Commerce
  • High brand recognition
  • Exclusive products
  • Supportive affiliate tools
  • Competitive niche
  • Seasonal fluctuations
  • Product exclusions

LEGO stands as a beacon of creativity and innovation, rooted in the iconic LEGO brand’s rich history. Originating from the Danish words “leg godt,” which translate to “play well,” LEGO has evolved into a global leader in children’s toys and a beloved brand among adults as well. Through its online platform, LEGO, the company extends its reach, offering an exclusive array of LEGO products, ranging from the latest sets to unique promotional items. The site not only caters to direct consumers but also engages affiliates who wish to promote LEGO products and earn commissions through their marketing efforts.

Overview of the LEGO Affiliate Program

The LEGO Affiliate Program is designed to incentivize and reward its affiliates for customer referrals made through their websites and social media platforms. This program is an excellent opportunity for content creators, bloggers, and website owners to monetize their traffic by promoting high-quality LEGO products. As an affiliate, participants receive access to official LEGO branded banners, text links, and product feeds, which are essential tools for effective online marketing.

How to Sign Up

To join the LEGO Affiliate Program, potential affiliates must complete a simple online application form. This process is streamlined to ensure that affiliates can quickly gain access to the program’s resources and start earning commissions without delay. The sign-up link is prominently displayed on the LEGO affiliate page, making it easily accessible for interested parties.

Lego affiliate program sign up

Affiliate Program Details and Commission Rates

LEGO offers a competitive commission structure where affiliates earn a percentage of the sales generated from their referrals. The commission is calculated on the net sales amount, excluding delivery charges, taxes, and returns. Detailed commission rates are provided during the sign-up process or upon request from LEGO’s affiliate management team.

Relevant Program Categories

  • Children’s toys
  • Educational products
  • Family entertainment

Cookie Duration

LEGO provides a standard cookie duration, which typically spans 30 days. This means that if a customer clicks on an affiliate’s link and makes a purchase within 30 days, the affiliate will earn a commission for that sale.

How to Become an Affiliate

Joining the LEGO Affiliate Program involves a few key steps:

  1. Complete the online application form on the LEGO affiliate sign-up page.
  2. Once accepted, utilize the provided marketing materials such as banners and links on your website or blog.
  3. Start promoting LEGO products to your audience to generate sales and earn commissions.

Tips to Succeed in the LEGO Affiliate Program

  • Highlight Exclusive Sets: Focus on promoting exclusive and hard-to-find LEGO sets that are available only through LEGO.
  • Leverage Promotions: Take advantage of LEGO’s seasonal promotions and special offers to drive traffic and increase sales conversions.
  • Engage Your Audience: Create engaging content that resonates with LEGO enthusiasts, such as reviews, unboxing videos, and building challenges.

Create Engaging Content Around LEGO

Develop content that not only informs but also entertains your audience. Showcase the educational value of LEGO sets, provide tips on building techniques, or share personal stories of LEGO projects. Such content can enhance visitor engagement and drive higher click-through rates on affiliate links.

Connect with LEGO

Specification: LEGO Affiliate Program


Rakuten Advertising

[Payout Frequency]


Commission Per Sale

Up To 3%

Payout Trigger


[Payout Methods]

Check, Direct Deposit, PayPal


What is the Lego Affiliate Program?
The Lego Affiliate Program is an opportunity for individuals to partner with Lego and earn commissions by promoting Lego products on their platforms.
How is the commission calculated in the Lego Affiliate Program?
The commission is typically a percentage of the total sales generated through an affiliate's referral link, and it may vary based on the product type and affiliate performance.
How and when do Lego affiliates get paid?
Lego affiliates are usually paid on a regular schedule, often monthly, after reaching a specific earnings threshold. Payment methods include direct deposit, PayPal, or check.
What is the cookie duration for Lego affiliates?
Cookies are used to track users who click on an affiliate's link and visit the LEGO website. Cookie duration determines how long an affiliate receives commissions, which can vary but is typically 30 to 60 days.
The Affiliate Monkey
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