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LEGO Affiliate Program

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The LEGO Affiliate Program offers a unique opportunity for individuals looking to engage in the world of affiliate marketing. Founded on the core principles of playfulness and creativity, LEGO, with its iconic interlocking bricks, has captured the imaginations of people of all ages since its inception.

LEGO, which derives its name from the Danish words “LEG GODT,” meaning “play well,” had its beginnings in Denmark. Over the years, it has evolved into a global phenomenon, fostering creativity and innovation through its construction sets and captivating themes.

For those interested in joining the LEGO.com Affiliate Program, the process is straightforward and rewarding. Affiliates are granted access to official LEGO branded banners, text, and product links that can be seamlessly integrated into their websites. These marketing materials provide a gateway for driving traffic and sales directly to LEGO.com.

The benefits of becoming a LEGO affiliate are extensive. Affiliates earn commissions on a wide range of LEGO products available on LEGO.com, excluding delivery charges, taxes, and returns. In partnership with affiliate network partners, detailed reporting and sales tracking mechanisms are in place, ensuring a transparent view of your affiliate performance.

Moreover, LEGO affiliates receive exclusive newsletters, product updates, and information on special promotions. This keeps them well-informed and equipped to effectively promote LEGO products and engage their audience.

The LEGO Affiliate Program operates on a foundation of trust, reliability, and promptness. At the end of every month, transaction reports are processed to ensure affiliates receive their commissions in a timely and transparent manner. This dependable system allows affiliates to focus on what they do best – driving traffic and sales, while LEGO takes care of the rest.

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Specification: LEGO Affiliate Program


Rakuten Advertising

[Payout Frequency]


Commission Per Sale

Up To 3%

Payout Trigger


[Payout Methods]

Check, Direct Deposit, PayPal


What is the Lego Affiliate Program?
The Lego Affiliate Program is an opportunity for individuals to partner with Lego and earn commissions by promoting Lego products on their platforms.
How is the commission calculated in the Lego Affiliate Program?
The commission is typically a percentage of the total sales generated through an affiliate's referral link, and it may vary based on the product type and affiliate performance.
How and when do Lego affiliates get paid?
Lego affiliates are usually paid on a regular schedule, often monthly, after reaching a specific earnings threshold. Payment methods include direct deposit, PayPal, or check.
What is the cookie duration for Lego affiliates?
Cookies are used to track users who click on an affiliate's link and visit the LEGO website. Cookie duration determines how long an affiliate receives commissions, which can vary but is typically 30 to 60 days.

Photos: LEGO Affiliate Program

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