Affiliate Marketing With Google Ads Top Tips 2023
Google Ads can be a brilliant method for driving extra quality traffic to your affiliate website. It allows you to direct precise audiences actively searching for what you are offering to the right place. However, finding the right balance when it comes to the amount you will spend on ads and the revenue you get when promoting affiliate programs through Google Ads can be tricky. Many affiliate marketers approach Google Ads thinking they have solved all their problems, only to be disappointed. However, there are some tips you can use to increase your chances of succeeding with Google Ads.
4 Top Tips For Getting Better Results With Google Ads
Google Ads allows you to get to your prospective clients while they are in search of what you are offering. When sponsoring affiliate links through Google Ads, accumulating profits requires proper optimization, tracking, and exceptional bid management. Here, you will learn strategies to help you accomplish this even with the most competitive niche.
Monitor your Affiliate Links
It’s always advisable to track everything more so when using paid traffic. Nevertheless, you need to be cautious with how you track affiliate products, including the type of links you include on your page. First, you have to avoid smart redirects or use devious software or scripts that can “cloak” your links. Google will suspend your Ads account if you use affiliate links with redirects or affiliate smart links. So, how will you track affiliate campaigns without using the normal tracking tools? You can use Google’s UTM tags to track your campaigns with no links that have redirects. By clicking these direct affiliate deep links, they will send users to the right page without passing through domain redirects or additional loops. Usually, when it comes to internal tracking, the affiliate links have a group of additional domain redirects. Send the visitors straight to the product page using a direct affiliate link. The process should be simple yet doesn’t modify links in any way. Any reputable affiliate platform will have no issue giving you a direct link to the page of the affiliate product in a way it will conform with Google Ads’ direct link terms.
Choose the Right Affiliate Products
As already mentioned, when choosing products and services that you can promote and become its affiliate, choose respectable companies that have been around for a while. Think of big companies and brands that are high quality and aren’t likely to disappear or get involved in shady stuff. Choose the services and products that enhance people’s lives. Think outside affiliate networks by checking the brand itself. Step away from regular affiliate networks and try to join normal networks. For instance, you can get better product collections with better customer services on Amazon Associate than on other affiliate networks marketers like using.
Familiarize Yourself with Google Ads Policies
Check out Google Ads policies, landing page experience, and webmaster guidelines and read all their rules. Make sure you understand the rules of the products you are promoting. That way, you are sure not to break the rules, as some products and services don’t allow affiliates to take part in paid search traffic.
Note that all ad networks have rules you need to know. Some are stricter such as Microsoft advertising Facebook Ads, while others are more lenient, like push ad networks and pop. You don’t want them to suspend your account, therefore, take time to read the guidelines and terms before you start promoting them.
Never Write Misleading Statements
Don’t use misleading statements when creating your ads and even on your landing page. For instance, ads such as “lose 50 pounds in 10 days, or learn how you can become a billionaire in two weeks will make Google suspend your Google Ads account. For once, you are lying to your clients; secondly, the product can’t deliver what you are implying. Fabricating such lies to get sales, leads or clicks isn’t a perfect method with affiliate marketing in general or with Google Ads. Clients who decide to purchase the products will not be happy with them and will ask for a refund. The company or the affiliate network will reimburse them and charge your account for the refund. As a result, they will ban you from the affiliate network and disqualify you from promoting them. Besides, if the product you want to promote doesn’t have a high refund rate, it’s a warning sign, and you shouldn’t be involved with it. You can easily know how the product is doing since most affiliate networks use metrics such as EPC value for other affiliates and network performance or by showing refund rates directly.
Challenges You Might Face Using Google Ads
As an affiliate marketer, perhaps the major challenge you can face is building a profitable affiliate business with Google Ads. You must find a balance between the cost you pay per click and the commission you will get. Every spending you make must bring some profit. Probabilities are that your most significant competitors could be the actual owners of the products you are promoting. They could have a bigger spending budget due to their huge profit margin. Thus, for a higher possible return, it’s crucial to track the amount you spend.
In addition, as mentioned above, some affiliate programs prohibit their marketers from using context advertising. Before implementing the above advice, ensure your brand permits Google Ads promotion. Usually, most brands prohibit only the use of brand keywords. Hence, you can use related keywords for the service, products or exact needs of your target market (this requires you to understand your audience’s needs first). Such transitional searches will definitely reward your efforts. One final thing to look out for when selecting keywords is “look at your competition”. What you don’t want to be doing is competing toe to toe with some largest brands with their unlimited ad budget. By picking the correct keywords you can find keywords that large brands have missed and run your affiliate program on the back of these.
Affiliate marketing with Google Ads is the best marketing method, promoting and advertising your affiliate business to the right people. Regardless of your budget size, you will likely generate a positive RIO (return on investment). All you need to do is play by the rules of Google Ads policy.