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Best Fashion Affiliate Programs 2024

“Style is something each of us already has, all we need to do is find it.”

-Diane von Furstenberg

Revenue in the fashion segment is projected to reach US$665,629m in 2021 (Source). Even with the global pandemic raging, people still want to look and feel like kings. There has never been a better time to get into the industry, especially if you’re fluent with Instagram and other visual social media platforms. 

I could (and will) write a whole article on why you should start affiliate marketing. To put it simply, affiliate marketing should come second. What I mean by this is that you should start a business you’re proud of, start something that you care about and have an interest in. Once you’ve built this up, then you can add affiliate links and hopefully generate extra revenue for your referrals. 

Once you have an audience and have been posting quality content, you can then turn your attention to affiliates. If you’d like to know more about a beginner’s guide then have a look at our article on affiliate marketing for beginners. There’s a couple of things you need to know. Firstly, most of the largest brands in the UK run their affiliates through a network. Networks are specialised companies that manage affiliate programs for the brands. The great thing about them is that you can potentially gain access to hundreds if not thousands of brands by signing up to just one company. There are a small percentage of brands that do it themselves, like Newchic, but it’s uncommon.

Secondly, the ‘best’ affiliate program will differ from person to person. You may want to choose the one that pays the most money or has the best brand recognition. We’ve written an article on what affiliates pay in 2021 which you might be interested in. Either way, it’s worth doing your research before you begin. Have a look at our fashion directory which breaks down all the brands, CPA’s and networks here 

I’ll take you through the brands and networks that make up the best affiliate programs. It’s up to you to decide which one works best for your product.

Clothing companies with affiliate programs

We run through the best fashion affiliate programs and networks within the fashion niche. From fashion bloggers to affordable clothing reviewers, there’s a fashion affiliate program out there you may be able to benefit from. 

Brand: Reebok

Fashion Affiliate Network: ShareASale (Part of Awin) 

ShareASale Reebok

Reebok, a leading player in the fashion industry, run its affiliate program through ShareASale (SAS), which is part of the Awin network. SAS have over 2,500 brands under their wing that you can choose from. Some will be location-specific, but generally speaking, there will be a program for you whatever country you’re in. 

The SAS program is available to both affiliates and merchants. This means that if you’re a business owner looking to generate new customers and sales, you can use the SAS network to create your own affiliate program which others can tap into. 

For affiliates, your objective is to generate direct sales of the merchant’s products. If you don’t generate sales you won’t get paid. It’s as simple as that. Payments are made on the 20th of every month (if you qualify).

The systems SAS uses are world-class and allow for real-time tracking of your affiliate programs. They also have a nifty deep link tool which means you can include a link to the product you’re referring to, not just the company’s home page.

This decreases the possibility of a drop-off rate whereby people get confused/bored having to search through another website and eventually lose interest.

Reebok ranks as one of the more profitable fashion affiliate programs with a dedicated affiliate team to help you get the most out of your promotions. 

Fashion Affiliate Network: Awin

Number of UK Fashion brands: 610


Awin has been around for over 20 years and is one of the biggest fashion affiliate networks in the UK.

They’re aligned with some of the UK’s (and world’s) biggest brands which cover clothing, footwear and accessories. Not only can you run fashion campaigns, but they also have gambling, FMCG, travel and much more. The wide range of affiliate program options means at least one is likely to resonate with your target audience.

This means you can run a combination of industries from one platform. Let’s say you’re promoting your Caribbean travels on Instagram whilst wearing the latest designer clothing and makeup.

Well, you can promote lastminute.com for people’s flights, Karen Milen will cover the clothing and Urban Decay run their affiliate program through Awin as well. Let me tell you from personal experience, that it makes life so much easier being able to run all your campaigns from one place. 

The site is user-friendly and has a separate Wiki for all the T&Cs and other helpful guides. You’ll also find some useful videos on their YouTube channel. If you want to know how many advertisers they have under their wing then take a look at this page on their site but as of writing, it’s over 15,000.

They also have a MyAwin chrome extension which is a nice touch. It’s meant to tell you when you go to a site if they work with Awin or not, however, I’ve found that it doesn’t work as well as advertised.

A frustrating part of the network is that you have to sign up for each brand separately which costs £5. Whilst this does get returned to you, it would be nice to only have to pay this once. Especially if you need to sign up for multiple brands like we did.

Network: Rakuten

Number of UK Fashion brands: 283


You may not have heard of Rakuten and that’s understandable. Currently, they are the largest e-commerce company in Japan and have a huge portfolio of services such as banking, telco, and even e-books.

Another side hustle is their UK affiliate platform which at the time of writing covers 283 well known fashion affiliates in the UK. Some big high street names like JD Sports and sweaty betty.

In my opinion JD Sports is one to look out for in 2021 and beyond because they’ve been able to weather the storm of lockdowns and should come out the other side as a big player in the UK sport and clothing market.

If you want to go a bit more upmarket though they also cover Jack Wills and Burbery, the latter of which pays 9% commission on a £30K+ sale, which is obviously a lot but, hey, if you manage to get it you’ll net £2,700 commission from one sale which isn’t bad! 

The affiliate website is a little dated I have to say, but once you get used to it you’ll see it’s got all the bells and whistles you’ve come to expect. There’s no deep linking like some of the other sites have which is a shame. 

Brands: Revolve, Oakley, The North Face and Vans

Network: CJ

Number of UK Fashion brands: 153

CJ Affiliate

CJ Affiliate, formerly ‘Commission Junction’ is the world’s largest affiliate network. It operates as an affiliate and publisher, which means the average Joe can sign up to promote brands.

Or, if you’ve got a business that could benefit from offering an affiliate program, you can set one up through them and use their platform to advertise it, win.

They have lots of UK fashion brands to choose from but the most notorious ones are Rovolve, Oakley, The North Face and Vans, which isn’t a bad section but you’re missing out on some more recognisable high-street brands.

You’ll also have access to the thousands of other categories and brands they have, and all of it can be found easily through their online dashboard, which is free to sign up too and quite user-friendly.

They have a useful ‘Create a Widget’ section which allows you to create clickable/interactive assets for your site as either a slideshow, collage or grid. The reason creating customisable assets for your space is so brilliant is that it makes the user experience a lot nicer which should improve traffic and therefore revenue. 

Network: FirstGrabber


Number of UK Fashion brands: 3


Do any of the three brands resonate with you? Maybe you’re aInstagrammer and want to include affiliate links to all your cool new gear. Rosegal and Dressliy are targeted at plus-size womens clothing and Zaful is more of a general clothing brand. 

FirstGrabber runs the affiliate programs for these three brands and these three brands alone. I realise this might be quite limiting but the program is easy to sign up to and they offer an awesome rev share model of 8% for existing customers, which is high in its own right, and 16% for new customers! 

Brand: Clarks Affiliate Program

When it comes to fashion, no name rings as true as that of Clarks. A study carried out in 2020 showed that Clarks topped the list as the most popular fashion brand in the UK, with almost 70% of the participants showing a positive attitude towards the brand.

Currently, the 4th largest footwear brand in the world, the Clarks affiliate program is one that you would like to look into if you’re into fashion and footwear.

Founded as C. & J. Clark International Ltd in 1825 by the brothers Cyrus Clark and James Clark in Somerset, England, the well-known brand is famous for its wide array of formal and casual footwear, which combine design, aesthetics and durability to create a brand that is at the forefront of everyday UK fashion.

Initially focused on men’s footwear, the company has long since branched out to include various markets such as women’s footwear and kid’s footwear. This makes their affiliate program much more versatile as affiliate partners can reach out to a wider audience.

The affiliate program offers a 7-14% commission for any sale made through your unique affiliate link and also has a 30-day tracking cookie duration. The wide consumer market of the brand gives you a greater chance of getting conversions.

This is also aided by the unique promotional material and resources that the company provides to its partners to facilitate sales conversions and increase their brand visibility.

All these features are optimized for mobile devices as well, as an increasing number of consumers perform their shopping on the go from their mobile devices.

Revolve Affiliate Program

fashion affiliate programs

Revolve, an American online fashion retailer founded in 2003, offers a diverse range of women’s clothing, accessories, and beauty products. Known for its curated selection of trendy and high-end fashion brands, it caters to fashion-forward women.

Their website presents a wide array of clothing items, including dresses, tops, jeans, swimwear, as well as shoes, handbags, and accessories. Revolve excels in providing the latest styles from established and emerging designers.

Beyond clothing, Revolve extends its offerings to beauty products, allowing customers to complete their look with skincare, makeup, and haircare items.

Revolve is celebrated for its user-friendly website and mobile app, ensuring a convenient and enjoyable online shopping experience. Regular updates with new arrivals and collaborations with influencers and celebrities strengthen their brand presence.

Rosegal Affiliate Program

fashion affiliate programs

Rosegal is an online fashion retailer that specializes in affordable, trendy clothing for both plus-size women and men. Their diverse product offerings range from dresses and swimwear to shoes and accessories, catering to a wide audience looking to enhance their wardrobe.

As part of their market outreach, Rosegal offers an affiliate program which presents an excellent opportunity for those in the fashion blogging and influencer spheres to earn commissions while promoting stylish and cost-effective fashion solutions.

The Rosegal affiliate program is designed for fashion enthusiasts who wish to monetize their platforms by linking to Rosegal’s extensive product catalog.

Affiliates can earn a commission rate of 5% to 10% per sale, which makes it an attractive proposition for those with a dedicated follower base in the fashion, lifestyle, or personal styling domains.

Crocs Affiliate Program

fashion affiliate programs

The Crocs™ Online Affiliate Program is an opportunity for prospective partners to collaborate with a brand that has transformed the world of footwear. Established in 2002 and headquartered in Niwot, Colorado, Crocs has gained global recognition for its iconic clogs and versatile range of footwear.

The Crocs™ Online Affiliate Program presents an avenue for partners to earn commission by directing visitors from their websites to Crocs.com. In doing so, partners not only generate revenue but also enhance the value of their own websites for their audiences.

The affiliate program at Crocs.com is open to all website owners, irrespective of size or purpose, be it commercial or non-profit.

While being inclusive, there are guidelines in place, with the brand reserving the right to decline applicants with content that contravenes their standards, such as explicit material or intellectual property rights infringement.

Becoming a Crocs.com affiliate is a straightforward process. Prospective partners need to read the affiliate agreement, complete the online application, and await approval. Upon acceptance, access is granted to a diverse array of promotional tools, including banners, buttons, and text links.

Browns Fashion Affiliate Program

fashion affiliate program


Vans Affiliate Program

fashion affiliate programs

Vans is an iconic American brand that has left a significant mark on the world of footwear and fashion. Founded in California in 1966, Vans is renowned for its distinctive and laid-back style, often associated with skateboarding and youth culture.

The Vans Affiliate Program offers a unique opportunity for partners who align with the brand’s ethos of creativity and action sports enthusiasm.

Participants in the program can earn commissions by leveraging various promotional tools such as links, banners, and text ads provided by Vans. Upon approval, affiliates gain access to a suite of marketing materials designed to facilitate the promotion of Vans products effectively.

Finding a Direct Affiliate Program

Are you tired of working with affiliate networks? Do you want a more bespoke relationship? The answer may be to go to them directly. While most brands run programs through networks, there are a few brands that run their own fashion affiliate programs.

What I can say about these brands and how they run their program is limited, they only allow affiliates on and yours truly is a humble sub-affiliate. 

That being said, traditionally you might find this kind of relationship a double-edged sword. What I mean is you’re losing the scalability you’d get from signing up to a network as you don’t have access to hundreds or thousands of other brands if your direct brands stop working.

On the flip side, a more bespoke relationship means you can negotiate terms and get access to up-to-date creatives. 

In summation, I’m of the opinion that you’re better off going with a network with access to hundreds of brands. If you’re in the UK then Awin is the obvious choice but I also think Rakuten has got some good brands. For all you Americans out there, the choice has to be CJ Affiliate.

To compare hundreds of fashion affiliate programs, visit our homepage and review a comprehensive range of affiliate programs to find which suits you best. 

Who can become a fashion affiliate marketer?

Fashion enthusiasts

If you love following the latest fashion trends, exploring new styles and fashionable clothing, and sharing their finds with followers and fans.

Fashion bloggers and content creators

If you run a fashion blog or often create content surrounding fashion on your social media channels, then fashion affiliate programs are perfect for you.


We’re in the age of influencers, and it’s no different when it comes to affiliate marketing. Anyone with a significant following and an audience passionate about fashion can stand to benefit from joining one of the best fashion affiliate programs.


Entrepreneurs in the fashion niche can boost income by joining fashion affiliate programs and securing successful referrals.


Freelancers passionate about fashion can easily jump into the world of fashion affiliate marketing provided they have an audience that resonates with it. 

Tips for Fashion Affiliate Marketers

Create Quality Content

If you’re hoping to earn some extra cash in affiliate marketing, the quality of the content you produce has a direct impact on your potential earnings.

No one is going to resonate with low-effort and low-quality content. If you truly want to get the best out of a fashion affiliate program, creating high-quality, valuable content that resonates with your target audience is key.

Understand Your Audience

As a creator or marketer, knowing your audience is crucial. In the fashion niche alone, you still need to dive deeper into your audience’s desires, demographics and habits to truly understand them.

Check which content resonates most, engage with your community, and build content around fashion accessories and products that your audience cares about.

Promote the Right Products

Don’t just choose any affiliate program in the fashion industry – make sure that you’re actually impressed by the product. It’s much easier to promote a product you believe in than something you don’t care for at all.

With so many fashion affiliate programs out there, you could probably find a program that’s perfectly suited to your personal style and aesthetic in no time.

Build Trust

As a creator or professional in the fashion industry, building trust with your audience is key. You need to show them that you know what you’re talking about by staying up to date with the latest fashion trends and promoting stylish and affordable clothing.

Engage With Your Community

Don’t leave your followers hanging. When you engage with your community in the fashion niche, they’re more likely to see you as an authentic person and not just a mouthpiece for brands and businesses.

When your community sees you as more than just an influencer, they’re more likely to trust your opinion and hit that referral link.

Implement SEO Practices

If you’re running a fashion blog to promote fashion products, be sure to implement SEO practices that drive organic traffic to your website. Target keywords that incorporate the affiliate products, the latest fashion trends, and anything else related to the fashion affiliate program.

The fashion industry is competitive, so mastering your SEO strategy is key for your chances of success. Fashion bloggers especially need to consider the importance of SEO efforts.

Stay Ahead of the Curve

The fashion market is constantly evolving with a diverse range of new fashion products always coming out. The ever-changing world of beauty products and sustainable fashion means trends come and go, and to truly get the most out of your affiliate marketing, staying ahead of the curve is key.

The range of clothing affiliate programs around means you have plenty of competition to deal with, so don’t fall behind.

Track and Analyse

Whether you’re partnered with an iconic luxury fashion retailer or promoting affordable fashion products, tracking your content’s performance is important for establishing what’s working and what isn’t.

Tracking and analysing the statistics and metrics surrounding your affiliate program helps you make data-driven decisions in the future and ultimately boost your affiliate income.

Regulatory Compliance

Of course, like with everything in life, there are rules and laws that must be followed in fashion affiliate marketing. Different affiliate programs have different rules, and there are also general regulatory compliance guidelines that must be followed.

For example, you must always make it known that you’re an affiliate when promoting fashion products or fashion accessories. Whether you’re a fashion blogger or Instagram influencer, compliance is of paramount importance.

 Final Word

The world of fashion, style and beauty is full of affiliate marketing programs that provide unique opportunities to take your passive income to the next level. 

At The Affiliate Monkey, we make it easy for you to compare and review different affiliate programs so you can make the right decision going forward. 

To learn more about how we can help, reach out today or take a look at our website.  


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